Monika Sta Maria
April 2023
From Runway to Run-rate
Female Entrepreneur Learning From Scratch
"I'm on a mission to bring natural hydration options to people like me who are always on the move."
My Personal Hydration Journey
My Personal Hydration Journey - As an international model based in New York, I have always been passionate about staying healthy and active. As a road cyclist, world traveler, a Burner, and a lover of all kinds of sweaty adventures, I know firsthand how important it is to stay hydrated. Whether I'm pushing myself to the limit on a tough ride or dancing until sunrise in the desert, I know that staying hydrated is key to feeling my best.
From Coconut Abundance to Hydration Scarcity - Growing up in Southeast Asia, I took for granted the abundance of fresh coconuts that could be easily found on the streets. But now that I'm living in the United States, I've noticed a lack of natural and healthy hydration options that can keep up with my active lifestyle.That's why I decided to create my own hydration product with just simply coconut water powder. I want to bring the refreshing taste and natural electrolytes of coconuts to people on-the-go, and also create jobs and support local farmers in the process.
My Journey to Create
a Natural Hydration Brand
Starting a business from scratch has been a challenging journey for me. I've had to learn everything from sourcing ingredients, designing packaging and websites, to understanding marketing and other business aspects from scratch. My journey as a female entrepreneur has not been easy, but I am determined to create a product that I truly believe in and bring something new and healthy to the market.
As I continue to work on my brand and share the raw journey of all the failures that lead to success, I hope to inspire other women to pursue their own entrepreneurial dreams and never give up on what they believe in.
In Summary: I'm on a mission to bring fresh, natural hydration options to people like me who are always on the move.Sign up for our newsletter and be the first to know when Cocoflow launches!